Sales Effectiveness (SellRight)

Right Management India commissioned an all India study to check the market pulse and help organizations understand & navigate these constant changes experienced by organizations in the current VUCA environment. The following percentages show the market sentiments in the 3 broad buckets of the SellRight (Sales Transformation) Model.

The ‘sales effectiveness’ practice of Right Management India builds-up on the premise of sales transformation in alignment with the dynamic business environment. The approach is grounded in industry specific research and also leverages Right Management’s decades of experience across geographies, industries, companies and organization levels. It focuses on balancing & sustaining the complete sales ecosystem which calibrates itself to meet external and internal stakeholder expectations. The approach rests on 3 core areas- Strategy, Execution & People which are further subdivided into 9 addressable and interconnected components deriving its essence from customer value & innovation.

Click here to download the India Sales Insight Report.



To help you create a progressive & sustainable sales organisation, we are delighted to share our proprietary sales transformation model- SellRight



Our Solutions


Vision, Mission & Values

  • Top team VMV exercise
  • Leadership Retreat to cascade VMV
  • Large Scale Interactive Process to cascade VMV to the larger organization
  • Culture Transformation

Sales Strategy & Structure

  • Strategy workshops
  • Benchmarking of sales structure (for start ups/MSMEs)
  • Sales Competency Modeling
  • Sales Job Analysis


  • Large Scale Interactive Process to align the sales organization with the sales strategy
  • Workshops to enable cross-functional alignment



Creation of processes and manuals for

  • Sales
  • Recruitment & Hiring
  • Onboarding & Induction
  • Performance Management System
  • Succession Planning


  • Assessment platform technology – RightStep
  • Skilling platform technology – PLAY
  • Survey platform technology
  • Tech platform for sales management
  • Tech platform for online attendance-Geo Tagging enabled and daily sales tracking


  • Sales Mystery Audits
  • Process Audits & Lag Indicators’ Inputs into process & people bucket
  • C-Sat /NPS scores as inputs into process & people bucket



  • Competency Modelling
  • Creation of Job Descriptions/Job Banding
  • Psychometric Assessments
  • Assessment Centres
  • Cognitive ability tests
  • Behavioral Event Interviews


  • Competency Modelling
  • Training Needs Analysis
  • Development Centres
  • Learning Labs & Developmental Journeys
  • Mentoring & Coaching
  • Action Learning Projects/Personal Immediate Leadership Challenge


  • Engagement surveys
  • Culture Transformation
  • Learning initiatives
  • Rewards & Recognition
  • Career Management

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